Privacy Policy

At SOREL, we take your privacy seriously. This Privacy Policy outlines how we collect, use, store, protect, and disclose your personal information when you visit our website, place an order, or interact with our services. By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this policy.

This policy applies to all visitors, customers, and other users of our website, regardless of your location. We comply with applicable United States privacy laws, including the California Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).

1. Information We Collect


We collect two primary types of information: information you voluntarily provide to us, and information we collect automatically when you use our website.

Information You Provide to Us


  • Order & Transaction Information: When you make a purchase, we collect your full name, shipping address, billing address, email address, phone number, and payment details to process and fulfill your order.
  • Customer Service Communications: When you contact our customer service team, we collect the information you share, including your order number, contact details, and any other details you provide to resolve your inquiry.
  • Marketing Subscriptions: If you opt in to receive our marketing emails, we collect your email address and any preferences you provide.

Information We Collect Automatically


When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • Your IP address, browser type, device type, operating system, and language settings
  • Information about your browsing behavior on our website, including pages viewed, time spent on the site, click-through activity, and referral sources
  • Data collected through cookies, pixel tags, and similar tracking technologies (detailed in Section 4 below)

2. How We Use Your Personal Information


We use your personal information for the following legitimate business purposes:

  • To process, fulfill, and ship your orders, including verifying payment details and sending order confirmations, shipping updates, and delivery notifications
  • To provide customer support, respond to your inquiries, and resolve issues with your order or our services
  • To improve our website, products, and user experience, including analyzing website performance and optimizing our product offerings
  • To send you transactional or administrative communications related to your order or our services
  • To send you marketing communications, promotions, and product updates, only if you have opted in to receive such content (you may unsubscribe at any time)
  • To prevent fraud, unauthorized transactions, and other illegal activity, and to protect the security of our website and business
  • To comply with legal obligations, including responding to lawful requests from government authorities and meeting applicable regulatory requirements

3. How We Share Your Personal Information


We do not sell your personal information to third parties for commercial purposes. We only share your information in the limited circumstances outlined below:

  • Trusted Service Providers: We share your information with third-party vendors who perform services on our behalf, including payment processors, shipping and logistics partners, website hosting providers, customer service platforms, and analytics service providers. These partners are only authorized to use your personal information to perform the services we have contracted them for, and are required to protect your data in line with this policy and applicable laws.
  • Legal Requirements: We may disclose your information if required to do so by law, or in response to a valid court order, subpoena, government request, or other legal process. We may also disclose your information to protect our legal rights, property, or safety, or the rights, property, or safety of our users or others.
  • Business Transfers: In the event of a merger, acquisition, sale of all or part of our assets, or other business transition, your personal information may be transferred as part of the transaction, subject to the confidentiality provisions of this policy.

4. Cookies and Similar Tracking Technologies


Our website uses cookies and similar tracking technologies (such as pixel tags and web beacons) to enhance your browsing experience, analyze website traffic, and personalize content and ads.

  • Cookies are small text files that are stored on your device when you visit our website. They help us remember your preferences, keep items in your cart, and understand how you interact with our site.
  • You can control or disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website, such as completing a purchase.
  • Do Not Track Signals: Some browsers offer a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals, as there is no uniform industry standard for how to interpret and respond to these signals. We will continue to monitor developments in DNT standards and update our practices accordingly.

5. Your Privacy Rights


Depending on your location, you may have the following rights regarding your personal information under applicable U.S. privacy laws:

  • Right to Access: You have the right to request access to the personal information we hold about you, including the categories of information we collect, the sources of the information, and how we use and share it.
  • Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
  • Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions required by law.
  • Right to Data Portability: You have the right to receive a copy of the personal information you provided to us, in a structured, machine-readable format, and to request that we transfer this data to another service provider where technically feasible.
  • Right to Opt Out: You have the right to opt out of receiving marketing communications from us at any time, by clicking the "unsubscribe" link in our marketing emails or contacting our customer service team. As noted above, we do not sell your personal information to third parties.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under applicable law. We will not deny you goods or services, charge you different prices, or provide a different level of service for exercising your privacy rights.

To exercise any of these rights, please contact our customer service team using the contact information provided at the end of this policy. We will respond to all valid requests within the timeframe required by applicable law, typically within 45 days of receipt of your request. We may need to verify your identity before fulfilling your request to protect your privacy and security.

6. Children's Privacy


Our website and services are not intended for, or directed to, children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will promptly address the matter.

7. Data Security


We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption of payment data, secure server hosting, access controls, and regular security reviews.

However, no electronic transmission or storage system is completely secure. While we take all reasonable steps to protect your personal information, we cannot guarantee absolute security, and you provide your information at your own risk. You are responsible for maintaining the confidentiality of any account credentials you use on our website.

8. International Data Transfers


Our business is operated globally, and your personal information may be transferred to, stored, and processed in countries outside of the United States, including countries where our service providers are located. These countries may have different data protection laws than the U.S. When we transfer your information internationally, we take all reasonable steps to ensure that your data is protected in accordance with this Privacy Policy and applicable privacy laws.

9. Changes to This Privacy Policy


We reserve the right to update or modify this Privacy Policy at any time, at our sole discretion. Any changes will be posted on this page, with an updated "Last Updated" date at the top of the policy. We encourage you to review this policy periodically to stay informed about how we protect your personal information.

For material changes to this policy, we will provide a prominent notice on our website prior to the change taking effect, to ensure you are aware of the updates.

10. Contact Us


If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact our customer service team. We will respond to your inquiry as promptly as possible.